To increase brand sentiment among Spotify’s artist community, we launched Co.Lab: a platform that connects musicians with the industry’s best.
We invited a curated group of up-and-coming artists to a series of intimate events focused on providing insights around relevant topics, ranging from Touring to Merch. Each activation functioned as a launch for a pre-produced magazine—as well as a content-generating studio—allowing attendees to dive deep on event themes.
Our first 5 events increased Spotify For Artists brand sentiment by 38% among our target audience. With thousands of applicants and hundreds of attendees, the platform has gone global, popping up in cities from Atlanta to Auckland.