AstroWorld Album Launch
To launch Travis Scott's much anticipated AstroWorld, his management tasked us with creating a cut through cultural activation that told story of the album’s origin story.
In reimagining the entrance of now shuttered AstroWorld theme park in Trav's home town of Houston, we prompted fans to step in to the mind of the artist and created a viral spectacle true to his brand. YA!
Activation / launch concept
Cover photographer: David LaChapelle